Web Site Design
There is certainly no doubt that web site design is a diverse business. Codes themselves are said to be their own unique language. These languages design web site functionality and user experience. Your need to reach a target market is also directed by those complex languages. As we discussed in our web presence article, developing your unique online presence leans heavily on web design. These languages are used to reflect who you are in your online interactions.
Web site design should always have a purpose in mind. That may seem basic and more than obvious. Sometimes that purpose becomes more of a challenge when it is put
into motion. Many options can become overwhelming and layouts frustrating. Adding content to the page is often more difficult than you may have expected. Part of your designers commitment is helping you wade through those options more smoothly.
Design can often be a vast experience. There are a number of services that work together in the course of web site design. Services such as web presence, user interface and experience and software design work together. The combination of those unique development tools for your web site create a smoother and more efficiently run experience. Utilizing many tools and many code languages is what you are creating. Meshing tools together helps to reduce the time investment for you and your designers.
Who Are You Designing For?
Designing a web site that reflects your goals helps you to put your web presence to work. Loving your online presence is absolutely important, however it is commonly forgotten who you are developing for.
You are trying to reach out on the vast information highway and make yourself stand out, even if just a small or local market. After a general feel of what you are trying to accomplish it is exceptionally important to keep in mind that your site needs to be developed in such a way as to be user friend. Allowing a viewer, potential customer or educational seekers the ease of interacting with a site that is both easy to read and navigate, is key to your viewers taking the time to read and search your site.
If you wouldn’t take the time to read a website because of font, color and organization, then you don’t want those designs implemented in your website. Tastes in designs evolve regularly based on many variables, it is also good to consider making certain your site is not, nor becomes, outdated with the times. Yes! The web does have trends comparative to the ever changing fashion industry.
How to Design
A basic tool we use to get the ball rolling is to have you find a few web sites that you like and a few that you don’t. While it may seem a trivial task it reduces a great deal of time for your particular design. To speed the process a questionnaire will be completed. This information is a tool to allow us to build your initial concept. Generally this early in the process we visit about the tools your web site will need. Things such as eCommerce, forms, newsletters and unique software needs all come into the planning mix.
Be prepared for your site to continue to evolve during the actual design phase. It is common to have 100 or more updates, additions and removals during the process. Your designer should be willing to help you through these changes as smoothly as possible to allow you a great experience. Changes and updates will continue after you are well on your feet. You may find that you no longer like a feature or that you need one that you saw while visiting the web. Your designer or administrator may find that there is a better tool out there which would help your site run smoother or be more functional than it had been.
How it Works
Functionality and interactivity are also a large portion of what you designer needs to focus on. No one likes to visit a site that is slow. In fact a slow loading web site will often cause your visitors to leave. Those visitors could very well have been people in your target market. Slow running sites can bite into your bottom line. Your designer should have a good grasp on how your visitors will look at a page. Building a web site that does not follow into some of those patterns will also drive visitors away. Pages and links that are disorganized or dead, will also frustrate people looking for information.
Web design is certainly a personal experience with goals, strategies and a wide variety of tools available to help make your journey a successful one. Designing your site should focus on your individual requirements. It is important to focus on how your viewers will see and interact with your unique website. After all, they are who we are building for. Taking into consideration your web presence, marketing strategy and unique management goals you can design a website that is creative, functional and reaches the viewers you are hopping to interact with.